01 ONSET IS NOT MERCH AND IT IS NOT A MOOD BOARD. 02 IT IS THE 5AM CALL, THE SANDBAG, THE SECOND LENS, 03 THE TAKE NOBODY SAW AND THE ONE WE KEPT ANYWAY. 04 IF YOU HELD A FLAG IN THE RAIN FOR US, THIS ROOM IS YOURS.
Everything here got cut. Frames that never made the film, tests that went nowhere, grades we talked ourselves out of. We keep them because the offcuts usually explain the film better than the film does. Drag across any frame to scrub it by hand.
Built to last the shoot
An apparel project by Coda. This isn’t merch. It’s recognition for the people who’ve built this thing with us.
ONSET is a workwear-inspired clothing line for crew, designed to last even the toughest of shoot days. And if you spot someone else wearing it on set? That’s a bridge. You know, they know.
Design meaning
A directional arrow, deconstructed and placed together to create a sort of human evolution — ‘crew’ moving towards being ‘on set’.
The ‘set’ is an entity that we engage with, either ‘on’ or ‘off’, just like the kit we use.
Everyone who held a flag
Nobody has signed yet. Be the first slate on the wall.
