THIS CAMPAIGN WAS ALL ABOUT COMFORT - A DEPARTURE FROM THE USUAL SPORTS COMMERCIALS THAT GLORIFY GRIT AND EXHAUSTION. INSTEAD, WE SET OUT TO SHOW OUR SKECHERS ATHLETES AT THEIR PEAK, PERFORMING WITH EASE, WITHOUT EVER BREAKING A SWEAT. TO CAPTURE THAT EFFORTLESS FEEL, WE TURNED TO SUPER SLOW MOTION, ALLOWING EVERY MOVEMENT TO BREATHE AND THE BOOTS TO SHINE.
